SLEEPY GENIUS by K. DeNooyer is a design studio based in Tuscany, offering an array of consulting services in the fashion sector. Focusing on social minded business, sustainable practices and development, SG works with responsible artisan businesses both locally and globally.
Founder, Kelly DeNooyer is a Detroit Metro native, educated at New York’s Fashion Institute of Technology with a Bachelor’s Degree in International Fashion Design. Completing her degree in Florence, Italy she learned first hand, what quality means in the world of art, fashion and luxury. As a Senior women’s apparel designer on the popular “Made In Italy” line, Save The Queen, Kelly has been able to implement quality collaborations with local artisans through use of printing and embroidery which the Florentine Company Marco Fantini srl is known for. Here Kelly has followed the apparel design process from concept to production completion
from 2007 to 2015.
Through collaborations with diversified clients in Italy, USA, Uganda and Moldova, SG has covered a wide range of disciplines, coaching, and on-site technical training.
Kelly firmly believes that design in fashion is not only about innovation and research, but also a solid knowledge of quality construction, and really getting your hands dirty. Most importantly, it’s about sustainability. Before you can design it, you have to know how to make it
(that’s definitely the Detroit coming out).